The best content strategy conferences in 2017 will focus on the things you want to learn and the people you. She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart. Confab is a premier event curated by content strategy experts. Content strategy for the web, kristina halvorson the industry standard primer clout. Kristinas book content strategy for the web was the first book published on the topic. Content strategy plans for the creation, governance, use and reuse of content and when and where to publish it in the customer journey. Content strategy is an extremely friendly and talkative discipline. Buy karens content strategy for mobile from a book apart. Im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in thinking long and hard about content, particularly in ways to talk with clients about what content is, who it serves and how to best leverage it in meeting business objectives. Content strategy plans for the creation, publication, and governance of useful. Her book, content strategy for mobile, describes how content structures, editorial processes, and content management technologies need to evolve to support what she calls adaptive content.
Karen mcgrane will teach you everything you need to get your content onto mobile devices and more. An event apart atlanta 2011, three days of design, code, and content strategy for. Briefs are available in paperback via our printondemand service, so they ship separately from standard paperbacks. Today, theres an everexpanding treasure trove of insightful, forwardlooking resources to refer to. Choose from tracks in content strategy, data science and analytics, and learning design. Mar 16, 2020 with book tours, festivals, conferences, and other literary events being canceled around the world due to covid19 concerns, the techfriendly west coast literary community has begun creating.
Here are the best content strategy conferences over the next 12 or so months for you to recommend to your talented writers, editors, and content strategists. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. We are delighted to present the third volume in the a book apart series. If you start by checking out the conversation that takes place on content blogs, attending conferences and meetups, and reading content strategy books and magazine articles, youll probably get a pretty good idea of how you might make your way into the field. Im hoping thats because theyre doing a second edition because this is a fantastic book. At companies like vox media and shopify, and at conferences around the world. An event apart seattle is a threeday conference with 17 sessions and an intense focus on digital design, ux, content, code, and more, giving you deep insights into where we are now and where things are. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. An event apart is three days of highend, carefully curated design, code, and content, presented by modern masters. The elements of content strategy by erin kissane a book apart.
Shes written several books including get ready for css grid layout, the bestselling css anthology from sitepoint, and recent ventures into selfpublishing have produced the profitable side project handbook and css3 layout modules, second edition. From ux to storytelling, accessibility to structure, confab brings together those who are committed to making content more useful and usable. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content. Authority begins with great ideas, a solid content strategy, and a great team to help you maximize roi. This is a sample chapter from erin kissanes book the elements of content strategy.
Content strategy servicelearning partnerships with nonprofit. Ethan marcotte is an independent designer and author, based in boston, massachusetts. In the interest of making it easier to find great conferences, ive been recommending shelly bowens awesome list of 2017 conferences. Many content strategy books, articles, and posts assume the need for persuasion. Louis rosenfeld, author of information architecture for the world wide web. When it comes to branding, most people think about. Its easy for discussions of terminology to float off into abstraction, so instead of talking about content strategy or what a content. Because content has so frequently demonstrated its potential to derail web projects, and because it is uniquely entangled with business strategy, it requires special attention. The elements of content strategy is available to read for free. Til then, make do with my book, content strategy for the. In his opening keynote at an event apart in washington dc 2012 jeffrey zeldman talked about the need to keep content front and center in web sites and the web design process. Building trust through better writing and honest communication. In this experience report, we describe a threestep heuristic to guide educators as they design content strategy focused servicelearning partnerships with nonprofit organizations.
Join us this year in washington dc, seattle, boston, minneapolis, orlando, or san francisco, and set yourself apart. More than 3,700 people attended in 2018, and the numbers of content folks who attend keep growing. Dave has given standingroomonly presentations at tednyc, sxsw, confab, ux copenhagen, and the wharton web conference on content strategy and emerging content trends. She is the author of the elements of content strategy a book apart, 2011. Hes also the author of the upcoming book, design for cognitive bias, published by a book. Two years ago, there wasnt much out there about content strategy.
While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. At this twoday conference in philadelphia, youll attend inspiring talks on multiplatform content strategy, conversion optimization, seo, and more. Ironically, i found this primer on content strategy, the elements of content strategy by erin kissane, lacking in both content and strategy. Kristina halvorson is the ceo and founder of brain traffic, the coauthor of content strategy for the web, the founder of confab events, and the host of the content strategy podcast. The rise of content strategy is dealing the content management industry a huge kick up the backside. An event apart boston is a threeday conference with 18 sessions and an intense focus on digital design, ux, content, code, and more, giving you deep insights into where we are now and where things are. Content strategy refers to the planning, development, and management of content written or in other media. The elements of content strategy by erin kissane perpendicular. When we approach documenting a certain feature, component, or usecase, we must understand our audience. Our ebooks support kindle, ibooks, nook and most other readers and devices. Content strategy and governance didnt emerge as a field overnight. While fairly popular, lift and shift is not a viable content strategy.
Resources the elements of content strategy a book apart. This page details upcoming web development related conferences for the upcoming 2020 calendar year. Im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in thinking long and hard about content, particularly in ways to talk with clients about what content. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you. Moreover, what made it hard to get through even such a short book was the dry prose. Confab minneapolis, mn confab is the now unified conference for all things content, content strategy, and ux. Lisa maria is also issues editor at a list apart, and speaks at events like confab higher ed, blend conference, and the mima summit. Karen earned her expertise in web content by helping dozens of traditional publishers adapt their content for web and mobile, including the new york. With a new year, its time to get new ideas for content strategy.
To design a better experience, attend a betterdesigned ux conference. Keep your favorite beverage warm, and look great while you sip. All of these elements must work together to bring a content strategy to life. Perfect for people who design, write, and codeand everyone in between. The best content strategy conferences in 2017 will focus on the things you want to learn and the people you want to meet.
There are handson howto conferences, marketingfocused conferences, inspirational and ideation conferences. Content strategy is rising because organizations all over the world have begun to realize that they desperately need it to handle their rapidly expanding online communications. Content strategy articles, videos, reports, training. This book is not an argument for the importance of content strategy. Content migration alone is not an effective content strategy april 5, 2015 apr 5, 2015 article. Content strategist david dylan thomas pictured above appeared on quarantine book club to talk about his upcoming book, design for cognitive bias, to be released by a book apart. Keep an eye out for the march 8 release of erin kissanes brilliant the elements of content strategy from a book apart.
He coined the term responsive web design to describe a new way of designing for the everchanging web, and is the author of the definitive book. Dave has worked with organizations to help them meet their content goals since 2006. Sep 19, 2018 the elements of content strategy by erin kissane also available from the publisher, a book apart, possibly cheaper. Imagine the benefits youll reap from a wellinformed, inspired content professional in charge of your messaging. As an information architect, ive dabbled in the more. Ux and content strategy conferences you dont want to miss. Buy ethans responsive web design from a book apart. The conference has a unique approach to presenting content in that each day of the conference focuses on a specific area of ux. Sara wachterboettcher sara runs a content strategy consultancy based in philadelphia, and is known for helping organizations turn desktopcentric pages into modular, mobileready contenta passion she turned. Unless the planet gets hit by a comet, this trend is unlikely to reverse. The brain traffic model kristina halvorson and melissa rach describe a model for covering the essential elements of a content strategy in their book content strategy for the web.
These patterns are the essence of content strategy. Kristina halvorson is the ceo and founder of brain traffic a content strategy consultancy. Content strategy for the web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Today, content strategy for the web is considered the gold standard for content strategy literature and is credited with creating the foundation for what is now a rapidly evolving industry. Why writing a book is the best content strategy youve. Kristina was instrumental in establishing content strategy. Are these global content, design, and inspirational conferences on your radar to educate your content team. These four books contain everything you need to know to begin going responsive. In no attempt to be original or reinvent the wheel, i will use the famous five ws to explain this thought process. Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content. Even if youve never entertained the idea of writing a book, dont rule it out. You can read an excerpt at a list apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of im a content. Crafting content focused digital products and brands. A lot depends on who you are and what sort of content strategy youre interested in.
In the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. Sara wachterboettcher sara runs a content strategy consultancy based in philadelphia, and is known for helping organizations turn desktopcentric pages into modular, mobileready content. A book apart the elements of content strategy designing. Lisa maria martin explains in this excerpt from her new a book apart book.
Jan 19, 2017 the best content strategy conferences in 2017 will focus on the things you want to learn and the people you want to meet. Kristina halvorson, founderceo of brain traffic, states in a list apart that content strategy plans for the creation, publication, and governance of useful, usable content i think the word plans plays a key role in that definition. Content strategy is the discipline responsible for satisfying business requirements through content. Whether youre an experienced content strategist or a beginner interested in learning more, conferences are a great way to network, increase your knowledge, and sharpen your skills. Learn more about content strategy for the web the content strategy toolkit is the ultimate collection of everything you need to create and launch a content strategy. Content strategy summit 2016 august 24august 25, 2016. Erin kissane author of the elements of content strategy. Amazingly, this second edition doesnt just keep up. Check out my list of 2018 content strategy conferences. Even for someone who is very interested in content.
Erin kissane is a reader, writer, editor, and content strategist based in brooklyn. A content strategy must achieve a harmonic balance between business goals, editorial mission, user expectations, design vision, the content production process, and technological capabilities. In real life, content strategy falls somewhere between traditional editorial leadership, communication strategy, and information management, all of which have their own distinct connotations. Standards 100150 pages, available in paperback and ebook and briefs 5070 pages, available in ebook and printondemand. Confab is the event for people who design, create, and manage content. For a more hardcore approach and a consideration of the ethics and principles of rhetoric, try these starting points. There are a lot of good conferences out therebut confab is the original conference dedicated entirely to content strategy. Science of influential web content, colleen jones not just. And ultimately, you planned to create that content. Apr 11, 2016 jon reed came away from a session on content strategy at the 2015 london book fair digital minds conference with a new mantra. Develop and implement a content strategy for your organisation with contenteds online learning programme and toolkit find out more. Meanwhile the ebook version is still available through a book apart through the links above. I even include advice for getting into industry conferences legally for free.
Give me your list of the elements that you consider critical to producing an effective content strategy. The heuristic moves students along an arc from conducting research to making recommendations. Read the elements of content strategy, enjoy it erin is a hell of a writer, and go make the web better. Kristina has also been a featured speaker at web 2. Founded by kristina halvorson and produced by brain traffic, confab is the worlds leading conference on the topic of content strategy. An event apart dc is a threeday conference with 17 sessions and an intense focus on digital design, ux, content, code, and more, giving you deep insights into where we are now and where things are going. Which conferences are best for content strategists.
Sunshinephp developer conference miami, fl february 21 23, 2020. Then you evaluated content as a way to fulfill that need. About a book apart we cover the emerging and essential topics in. Mar 08, 2011 in the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. Special edition is a threeday conference with 18 sessions and an intense focus on digital design, ux, content, code, and more. In the webs wild west era, the cms was run by the it departmentor sometimes a lone webmaster who knew htmlso cms choices were based on features, price, and cultural fit, rather than web or content strategy. How to build an effective content strategy publishing talk. Kristina halvorson is widely recognized as one of the most important voices in content strategy. The elements of content strategy brief books for people. Northwesterns online ms in information design and strategy. Content strategy for mobile by karen mcgrane get content strategy for mobile now with oreilly online learning. Jun 25, 2015 at its core, content strategy focuses entirely on the user of the contentthe reader. Explore content strategys roots, and quickly learn not only how its done, but how you can do it well.
In 2010, she delivered the keynote address at the world. The lavacon content strategy conference started in hawaii hence our name to give content strategists, documentation managers, and senior content professionals an opportunity to get away from the office and tend to their professional development. Go forth and gather them from the following popular 2015 content strategy conferences and others like marketing, mobile, website, and design conferences that content strategists should go to, you know, to be wellrounded. Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. In my ultimate guide to becoming a content strategist, i recommend attending content strategy conferences as an important way to network within the industry and sharpen your skills. The lavacon content strategy conference started in hawaii hence our name to give content strategists, documentation managers, and senior content. Content strategy for social media by ida aalen, ida jackson october 06, 2015 when we talk about content, we mean all the content. To help you get started on your conference strategy, take a. There are handson howto conferences, marketingfocused conferences, inspirational and ideation conferences the important thing is to get out there and see what people are thinking, creating, and sharing. The series of a book apart volumes are always well worth reading, and karen mcgranes content strategy for mobile is especially worth your time. Hosted by content marketing institute a leader in knowhow for content marketing strategy this multiday conference offers more than 120 workshops and presentations from experts in content strategy, storytelling, marketing, and more. Throughout each project, a content strategist compares evolving content related expectations with available resources, and warns the team of shortfalls that may require that the content.
Youll be introduced to the latest industry trends and have the. Very often i find that books appearing in the empowermentpersonal growth field, or from various. Everything you say here about content and content strategy can apply equally to the creation of a book. And what does the content renaissance mean for you. If youre a subscriber to smashing magazine, you know how great the. If you start by checking out the conversation that takes place on content blogs, attending conferences and meetups, and reading content strategy books. Introduction the elements of content strategy a book apart.
A book apart, brief books for people who design, write, and code. There is a ton of value in participating in industry events, but you cant just pick one out of a hat, show up, and reap the benefits. Kristina halvorson runs brain traffic, a content strategy consultancy. She is the owner of brain traffic, a content strategy agency. The content strategists reading list brain traffic. At one conference recently, a speaker was reminiscing about how we used to charge for websites by the page. Erin kissane wrote a book about content strategy and youre reading quotes on the website to decide if you should buy it. The 45 best conferences to attend this year the muse. Working with, and in some cases building your own, content management systems.
The term has been particularly common in web development since the late 1990s. My new book, the elements of content strategy, was published in march of 2011 by a book apart. The elements of content strategy brief books for people who. Both are the perfect size for topics ranging from technical to theory. This event features content strategys top thinkers, doers, and teachers think facebooks content strategist, bird by birds author anne lamott, and the like, and hosts attendees from companies like 20th century fox, samsung, and instagram.
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